Aveda’s mission is to care for the world they live in from the products they make to the ways in which they give back to society. They strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but all around the world.
Aveda’s approach to packaging is truly incredible. They strive to use green ingredients in their products whenever it is possible. With every package they develop, they are mindful of the environmental impression and they work to minimize their packaging and maximize their use of recyclable and post consumer recycled materials, as they believe in the importance of environmental sustainability.